The OI Essential Haircare line has now been enhanced by 3 new products in line with the bestselling OI/OIL, new representations of a formulation philosophy that combines concrete solutions for all needs with a concept of beauty treatment that the cosmetic industry has so far reserved for skincare.
Hence the challenge: OI/OIL, a refined multi-purpose oil launched by Davines in 2011 that is a perfect synthesis of treatment and styling, whose success led to the creation of the revolutionary OI/All in One Milk, the initiator of a new type of multi-purpose product, and the pair OI/Shampoo and OI/Conditioner, special complementary products that share the same origin, style and formulation concept as OI/OIL. The results warrant the definition of “absolute beauty products”.
The properties of the products in the OI family are also linked to Roucou Oil, originally from the Amazon, which has a restructuring action on the hair. This is joined by a selection of special ingredients in a formula that is ideal for obtaining results that are immediate and evident, and can be enhanced by using with other OI specialities. Roucou Oil is abounding in beta-carotene with antioxidant and restructuring properties, and in ellagic acid with its free radical-neutralizing action.
From concept to results the OI line shares an inimitable approach underlined by the elegance of its style. In packaging that plays with the intensity of black and transparency; and in terms of ethics, including the line in the Zero Impact LifeGate project, common to the entire Essential Haircare line.
KEVIN.MURPHY is a fashion-focused range of salon-only, professional, hair care products created by Kevin to meet his needs as an editorial hairstylist.
Unsatisfied with the performance of mainstream hair products, Kevin recognized the need for weightless products that provided performance, strength and longevity to support today's ever-changing looks.
Born from the same philosophy as skin care and inspired by nature's best, the KEVIN.MURPHY range of shampoos, conditioners, treatments and styling aids, is an indulgence of runway looks and natural aromatherapy catered for every hair type.
The products are made from renewable and sustainable resources whenever possible, using pure essential oils, plant extracts and natural antioxidants. All KEVIN.MURPHY hair products are sulphate and paraben-free.